m/SIX Hires Shula Sinclair as EMEA and Worldwide Chief Strategy Officer

The role will accelerate the growth of m/SIX internationally

London, 24th January 2022: Today, international media network m/SIX celebrates the appointment of award-winning strategist, Shula Sinclair as EMEA and Worldwide Chief Strategy Officer.

With over 25 years of experience in the industry, spanning across creative, client and media roles, Sinclair has won awards for her work in both creative and media disciplines. Joining after three years as Global Head of Strategy at Spark Foundry; a role where she grew and strengthened the international product of the agency, and proved instrumental in the agency’s international development.

Shula’s appointment follows the news that after significant growth of m/SIX throughout the pandemic, Jess Burley is taking on the role of Executive Chair for m/SIX globally and Jack Swayne, previously CEO for EMEA, joins the Global Board to lead the day to day running of m/SIX globally.

As m/SIX continues on the trajectory of growth which it has experienced over the last 5 years, Sinclair will be pivotal in accelerating the current momentum of the network, with the ambition of making m/SIX a top-ten agency in every market. Sinclair will be responsible for leading the m/SIX multi market strategy and to help evolve The&Partnership group strategy.

Sinclair’s previous role focused on the creation of global go-to market strategies for her clients and she served as the European Integrated Strategy lead for McCormick after winning their consolidation of media and creative into Publicis Groupe, with the resulting work being recognised through the Drum’s Best Digital Transformation Award in 2021. Other past clients also include Marriott International, Mondelez and UBS.

Sinclair is a familiar face in the industry, acting regularly as a judge for Effies and Campaign. In 2020, she was media jury president for D&AD, and took on the role of co-chair of the 2021 World Media Awards.

Speaking of Shula’s appointment, Jack Swayne, says “we have grown significantly over the course of the pandemic, and at the heart of that growth has been blending media & tech, commerce & creative to take our clients further, faster. Therefore, I am absolutely thrilled that Shula, with her unique experience across media, creative and CX will be joining to accelerate our models for m/SIX clients across Europe and the globe.”

Shula Sinclair, EMEA & WW Chief Strategy Officer, m/SIX: “I was bowled over by the sheer talent and entrepreneurial spirit within m/SIX. Their ambition and can-do attitude is infectious and the opportunity to do great work is immense. I can’t wait to embark on this exciting challenge.”

Sinclair’s appointment is effective immediately. She will report directly to Jack Swayne, Global CEO / Managing Partner of m/SIX.