The account was won following a multi-agency pitch. mSix&Partner's Mumbai office will handle the account.
Nigel Saldanha, head - marketing OTC, GG India for Dr Reddy’s, said, “We are on a very interesting journey in building an OTC business at Dr. Reddy’s GG India, and at this juncture, having the right partners on board is of paramount importance. After rigorous evaluations, we are happy to award the integrated media mandate to mSix&Partners India and look forward to accelerating our ambitions through this partnership."
Subhamay Mukhopadhyay, managing partner, mSix&Partners India, said, "We are thrilled to partner with Dr Reddy's and bring our data-driven approach to the table. As a data and tech-driven agency, we understand the importance of driving business growth through bespoke, dedicated, multi-disciplinary teams that closely partner with our clients. Our data-driven approach is what sets us apart, and we're excited to bring that to the table for Dr Reddy's. We look forward to adding value through our expertise in media planning and execution to deliver on the client's objectives."