29 January 2024

mSix&Partners on track with Govia Thameslink Railway media account

Govia Thameslink Railway operates Southern, Thameslink, Great Northern and Gatwick Express

mSix&Partners has been appointed media agency of record for Govia Thameslink Railway following a competitive public tender.

Under the four-year contract, mSix&Partners will provide omnichannel marketing communications for Southern, Thameslink, Great Northern and Gatwick Express lines, including media and digital strategy, media planning and buying, pay-per-click and SEO services.

Part of the strategy will be how the railway franchise shifts to address an audience much more focused on leisure travel rather than commuting.

GTR head of marketing Dominic Morrow said: “Throughout the tender process, mSix&Partners demonstrated a clear understanding of our shifting audience and how best to combine our insights with their media expertise to deliver value for us and our brands in 2024 and beyond. They captivated our minds with their innovative way of thinking.”

GTR follows another recent account win for MSix & Partners. Last month, the agency was selected by online estate agent Purplebricks to take on its media buying and planning account.

Victoria Bickle, UK managing director at MSix & Partners, said: “We are thrilled by the opportunity to work with GTR and are looking forward to supporting them to achieve their business goals in 2024.

“To win such an important business, and one we often all use ourselves, makes this win even sweeter and is a testament to the strength of our team and partners!”

GTR's creative is handled TMW Unlimited, which won the account in 2020.

In 2021, it was listed as the agency’s biggest win of the year in its School Report.

This article first appeared in Campaign here.