The win follows a competitive pitch, with a campaign set to relaunch the brand on Boxing Day.
The campaign will harness Purplebricks’ "free" to sellers proposition, which allows people to sell their homes for free anywhere in the country through a virtual service.
It will run across TV, video-on-demand, radio, digital audio and out of home in the north and central UK, before rolling out nationally.
The appointment follows Purplebricks being acquired by online estate agent Strike earlier this year. mSix&Partners’ victory comes after its work on the Strike brand.
“mSix&Partners demonstrated clear knowledge and media expertise throughout the pitch process, they are well versed with the target audiences that matter to us and how best to reach them,” Phil Lloyd, chief marketing officer at Purplebricks, said.
“The work they have already done for the Strike brand over the last three years further underlined that they are the right agency to support us as we relaunch and beyond.”
mSix&Partners will work with recently appointed creative shop Brother & Sisters to create the campaign.
Tom Sutton, client lead at mSix&Partners, added: “Having witnessed the incredible rise of Strike over three years working together, the opportunity to take Strike’s winning formula and weave it into a brand with the personality and significance of Purplebricks is a prospect we are pleased to be able to deliver.”
Purplebricks has previously worked with UM London on its “Rom-com-misery” work by Snap London.
This article was first featured on Campaign.