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9 May 2022

Spend Diversification within Paid Social

The world of paid social is changing and the way in which we approach audiences is now becoming more sophisticated. Diversifying spend and adopting a multi-platform approach has become an effective strategy for delivering attention and increasing core business KPI’s. The industry is refocusing on creating authentic engagement to tap into audiences across a range of social platforms, to deliver attention and not just impressions.

mSix&Partners Head of Paid Social, Michael Dumaurier, explores the more traditional benefits on taking a multi-platform approach and how diversifying paid social spend can increase reach and lower costs.

Click below to read the full article.