8 August 2022

The data gap between past and future continues to widen

As Google delays the end of Chrome’s support for third party cookies, Global Head of Data Strategy Dylan Mouratsing reviews the state of the industry and lays out three good reasons why we can be optimistic.

Big tactical shifts are happening at Google, TikTok and Apple, and we are starting to see the long-term implications for our data strategy and media planning. As we shift into the cookieless era of advertising, new solutions and technologies are continuing to change the way in which we consume media.