AI pioneer, tutor, thought leader…McKenna is something of an all-rounder when it comes to performance marketing, combining a passion for data analytics and campaign optimisation to deliver outstanding results for clients.
He has pioneered the development of custom algorithms which provide a bespoke performance solution for clients, utilising Artificial Intelligence and Machine Learning to drive innovation. McKenna is also a regular contributor to industry discussion and thought leadership via trade press and panel events, including Performance Marketing World, where he spoke on how to drive success in a fragmented ecosystem.
McKenna has also established an entry-level programme for apprentices to create a pipeline of future talent specialising in performance media in Birmingham. A keen eye for detail and ability to analyse complex data sets, Joseph’s passion for performance marketing is what sets him apart and the foundation of the expectation-surpassing work he delivers for clients.
Read Joe's piece on how to create winning cross-platform digital media campaigns here.
This article was first featured on Performance Marketing World.