15 September 2023

The PMW 100 Powerlist 2023

The Performance Marketing World 100 Powerlist showcases the most influential people in the UK performance marketing sector.

AI pioneer, tutor, thought leader…McKenna is something of an all-rounder when it comes to performance marketing, combining a passion for data analytics and campaign optimisation to deliver outstanding results for clients.

He has pioneered the development of custom algorithms which provide a bespoke performance solution for clients, utilising Artificial Intelligence and Machine Learning to drive innovation. McKenna is also a regular contributor to industry discussion and thought leadership via trade press and panel events, including Performance Marketing World, where he spoke on how to drive success in a fragmented ecosystem.

McKenna has also established an entry-level programme for apprentices to create a pipeline of future talent specialising in performance media in Birmingham. A keen eye for detail and ability to analyse complex data sets, Joseph’s passion for performance marketing is what sets him apart and the foundation of the expectation-surpassing work he delivers for clients.

Read Joe's piece on how to create winning cross-platform digital media campaigns here.

This article was first featured on Performance Marketing World.